TELKOM South African leading telecommunication company said it had appointed Enzo Scarcella as chief marketing officer, effective from January.
His appointment is intended to strengthen Telkom’s marketing strategy as the group embarks on increasing its awareness and uptake of its products and services.
“This appointment gives further impetus to our effort to renew the top leadership team. In the near future we will have a capable and dedicated team in place to plan and guide Telkom’s transformation,” Telkom Group CEO Sipho Maseko said.
He said the priorities that Telkom had set required it “to attain the highest level of proficiency in actions such as investing in and repositioning the brand, shaping the company’s public profile, understanding customer needs and responding to changing customer behaviours”.
Mr Scarcella has spent the past 18 years managing some of South Africa’s most prestigious brands, including Castle Lager, M-Net and Edgars. For the past five years he has directed the Vodacom brand, including the brand’s shift from blue to red, as managing executive of marketing.
He graduated with a BA Hons from Harvard University. He also has a diploma in marketing from the Kellogg School of Business in Chicago.
Commenting on his appointment, Mr Scarcella said: “I have watched with keen interest the changes at Telkom over the past few months and I look forward to now being a part of the company’s transformation journey. The Telkom brand holds great promise and I am committed to bringing out the best that it has to offer.”